Sunday, April 26, 2015

Cross Fit & Fitness on Social Media | Contextual Analysis

Cross Fit and Fitness on Social Media - Contextual analysis


You wake up, roll out of bed and start off your daily routine. As you sit at the kitchen table eating your cold cereal, you pull out your phone and get on Facebook or Instagram and start scrolling through your news feed for the latest updates. You skip post after post of people pursuing their fitness goals. This makes you wonder why they feel it is important to document their every move. How many times has that happened to one of us? All the time. But what does this mean? 

Fitness has been a trend in the United States since the early 1920's and has grown more now than ever before. The trend that is being questioned is the need to post such activities on social media. Is this for others to see what you are doing, or is it the need to show off what you are achieving in efforts to motivate yourself or others?

To some, it goes back to the ancient Greeks and their Olympics. In those times, it begin with several types of games from boxing to discus and running. Now, fitness has developed into bodybuilding, sports performance, cross fit, and more. Fitness has become more of an everyday occurrence, rather than something unique and rare. 

The trend of documenting fitness on social media has increased greatly over the last several years. This has not only occurred on social media platforms, but also on personal blogsA website named, Simply Measured, identified the top 10 social media fitness pages

Context

The main area within this topic is psychological, social and cultural context. however, i have covered the 5 basic contexts below. On a website named EliteDaily.com, there is a post talking about the culture of fitness.
  • Physical: this impacts this event because of the location where working out takes place. It is usually at the physical performance facility that is equipped with weights, treadmills, etc. 
  • Psychological: physical fitness relates to emotional health which can be a driving factor. It is common for posts on social media to have an inspirational quote that would encourage one to push to their physical goals. A post by greatist.com, spoke of the impact that that social media can on one's health and fitness. An example was given on that webpage stating when one first saw a photo of the medal from winning the Boston marathon, and how that encouraged them to prepare to run the race. As the race approached, more posts on social media helped them feel a desire to push themselves to win the race.
  • Social: Fitness can be a social thing. On social media it is common for individuals to interact with others. This can include commenting on photos, and encouraging others to get physically fit. This expands beyond the training gyms. Some take it to the extent of creating communities on different social media sites to build up their following. According to remedypr.com this is often reflected towards high intensity interval training (HIIT). This is what brings forward more exposure to social media about cross fit. 
  • Cultural: in the United States, it is becoming more culturally common to go to the gym and to workout. Even posting photos on social media at the gym or doing a new workout. For the past several years this has been apparent on social media. On hlntv.com, there are 9 portions within the cross fit culture.
  • Temporal: commonly many people get tied up and involved in fitness that it becomes their life. Many look at that as a negative thing when that time that is used could be put elsewhere such as spending time with family etc.

My Thoughts

I think that the trend on social media is a waste of time. Personally i like to go to a gym or do something active without the need to take a photo and post about why i feel its awesome to work out. I know the benefits i receive and i don't need to be plastering others news feeds so they accept that.

Monday, April 20, 2015

Facebook Page Analysis | DSU Alumni Association



Page Likes
The page likes increased until mid-March. Facebook reduced likes to pages based on inactive FB accounts which is where the dip came into affect. Overall there was a steady increase in likes. This came from the continuous posts and interaction created.














Net Likes
All the likes to this page were organic likes. The spike in January occurred from a FB contest we did along with some photos that were posted from a Jazz night that was held.

Where the Likes Happened
This shows where the likes took place. The majority of them took place from visiting the page. Several were based off from others suggesting to like this page.

Post Reach
These are the post reaches. There was a huge spike in late January and also one in early April. We try to run a FB contest each month. The January was from a white-out game.



Likes, Comments, and Shares
Involvement on this page hit a huge spike in early April. This was done on a post of an album from an Easter Egg Hunt that was held for Faculty, Staff, Alumni and Students.


Page/Tab Visits
We had a lot of increase on our page. The majority was from our timeline but we had some based off events, photos, and likes tab.

When Fans Are Online
The best time to post on this page is early morning around 8/9am and is high throughout the day.


Page Like Demographics



Facebook Ad
The proposed ad content is below on who we would want to target.


Posts
Below are three parts of the posts. Majority in April, and then some in January when a spike took place. The spike was from a post about the traditional white-out game that 2,000 t-shirts are given out from the alumni association and the d-crew.

Popular Posts
The posts below show some of the high interaction rates that took place on the page. During D-Week at the 100th Anniversary of Whitewashing the Block D, we posted photos that we took place there. From that single album that was uploaded, we reached 2400+ individuals with over 5,000 photo views from within that album. On top of that, we had 11 shared of photos from that album with over 150 likes from the photos within that album.



Overall:

The page is doing really well and there has been an increase in interaction on the page.






Wednesday, April 1, 2015

Facebook Ad

I handle the marketing for the DSU Alumni Relations office which encompasses close to 40,000 alumni. It would be appropriate to reach out within St. George area, and SLC as a large majority are within those two areas. I included California, Arizona, and Nevada which are the next largest audiences of alumni which increased our outreach outside Utah by 7,000.