Page Likes
The page likes increased until mid-March. Facebook reduced likes to pages based on inactive FB accounts which is where the dip came into affect. Overall there was a steady increase in likes. This came from the continuous posts and interaction created.
Net Likes
All the likes to this page were organic likes. The spike in January occurred from a FB contest we did along with some photos that were posted from a Jazz night that was held.
Where the Likes Happened
This shows where the likes took place. The majority of them took place from visiting the page. Several were based off from others suggesting to like this page.
Post Reach
These are the post reaches. There was a huge spike in late January and also one in early April. We try to run a FB contest each month. The January was from a white-out game.
Likes, Comments, and Shares
Involvement on this page hit a huge spike in early April. This was done on a post of an album from an Easter Egg Hunt that was held for Faculty, Staff, Alumni and Students.
Page/Tab Visits
We had a lot of increase on our page. The majority was from our timeline but we had some based off events, photos, and likes tab.
When Fans Are Online
The best time to post on this page is early morning around 8/9am and is high throughout the day.
Page Like Demographics
Facebook Ad
The proposed ad content is below on who we would want to target.
Posts
Below are three parts of the posts. Majority in April, and then some in January when a spike took place. The spike was from a post about the traditional white-out game that 2,000 t-shirts are given out from the alumni association and the d-crew.
Popular Posts
The posts below show some of the high interaction rates that took place on the page. During D-Week at the 100th Anniversary of Whitewashing the Block D, we posted photos that we took place there. From that single album that was uploaded, we reached 2400+ individuals with over 5,000 photo views from within that album. On top of that, we had 11 shared of photos from that album with over 150 likes from the photos within that album.
Overall:
The page is doing really well and there has been an increase in interaction on the page.
No comments:
Post a Comment